The client wants the store the represent the brand and the product. The products are inspired by vintage fashion from the 50s therefore that should be prominent in the store as well as the product should be easily visible to the shoppers with appropriate lighting.
The concept is to give the shoppers an experience of shopping inside a bag, with the help of soft forms that represent the shape of a bag that are repeated in various ways to mimic compartments of a bag. We also used contrast inspired by the black and white collection to create a colorful opulent environment on the inside. The shoppers will also get to shop in comfort with lounge and bar seating!
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Store plan showing the circulation path.

The Reflected Ceiling Plan for the store showing the cove lighting as well as the vaulted ceiling

Section of store entrance showing the cash bar in the middle as well as the bag shaped lounging chairs on the sides.

Section of the back of the store looking at the product display shelves

Cross section looking at the lounge and the display units in the corner of the store.

Material palette for the project.

Rendered exterior view of the store in, showing the black and white display and a sneak peak of the colorful interiors of the store.
Rendered exterior view of the store in, showing the black and white display and a sneak peak of the colorful interiors of the store.
Perspective when you enter the store looking at the cash bar in the middle and the display wall at the back.
Perspective when you enter the store looking at the cash bar in the middle and the display wall at the back.
View inside the store front, showing the display millwork on the sides as well as the back.
View inside the store front, showing the display millwork on the sides as well as the back.
Perspective looking at the bag shaped lounge chair for customers to relax while looking at the merchandise.
Perspective looking at the bag shaped lounge chair for customers to relax while looking at the merchandise.
View from the back of the store looking at the cash bar and the back display shelves.
View from the back of the store looking at the cash bar and the back display shelves.
View of the main display at the back in the middle of the store.
View of the main display at the back in the middle of the store.
Close look at the bag shaped chair, which is designed using the basic form of a handbag in different ways.
Close look at the bag shaped chair, which is designed using the basic form of a handbag in different ways.

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