The client wants the store the represent the brand and the product. The products are inspired by vintage fashion from the 50s therefore that should be prominent in the store as well as the product should be easily visible to the shoppers with appropriate lighting.
The concept is to give the shoppers an experience of shopping inside a bag, with the help of soft forms that represent the shape of a bag that are repeated in various ways to mimic compartments of a bag. We also used contrast inspired by the black and white collection to create a colorful opulent environment on the inside. The shoppers will also get to shop in comfort with lounge and bar seating!